My views are well lamented, my S3 has been something of a disappointment. However, I had an A6 last week as my car was in for its 1st service. When I got back into my S3 that day, suddenly I was liking it. I guess familiarity breeds a sense of apathy? Plenty of people keep telling me they love my car. I guess you always want what you don't have? With hindsight, would I buy an S3 again if there was nothing else that appealed? Yes, but I'd go a different way with some of the options and would probably get the sportback over the three door hatch.
Having said that, I just drove the new TTS this very morning... got to say, it's better than my S3 in so many ways. Probably not everyone's cup of tea, but certainly was mine. I just felt so much more engaged with it; it felt sharper, quicker and made more noise than my car. The driving position was perfect for me and I actually started to like the dash. Looks wise, I think it needs a black styling pack, but that's coming soon I gather. Otherwise, to my eyes it looked fantastic and turning to look at my car, it makes it look a bit dull in comparison. Will I buy one? Probably, but I need to drive an RS3 before I decide which way to go. I suspect it'll be the TTS sitting on my drive by the end of the year though.