I've fitted Brutes to mine.
IE werent very helpful imo (their normal H Beams dont fit AEB's properly, AEB specific ones were out of stock, then they werent ever coming back into stock, then the standard ones were out of stock as well), whereas Arnold at PAGParts was spot on and i was pleased with the whole experience.
The Brutes are also rifle drilled, which i wouldnt go without. Audi fitted the stock rods with rifle drillings to ensure sufficient lubrication at the small ends, i've no idea why you'd want to make the lubrication potentially worse when your building a motor, so for me rifle drilled rods are a must.
IE do offer a rifle drilling service, but the Brutes are cheaper than drilled IE's, and the I beam design of the brutes is apparently stronger than the H, although thats probably speculative at best.
Think i paid $600 for the Brute rods, some coated big end bearings and shipping, then some tax when it landed.