It's hard to explain really, controlled is probably the best word to use.
I had joms on my old a3 which bounced, skipped and jumped all over the road. Since then I dreaded going on coilovers hence why I initially had lowering springs on this a3.
It it then wasn't low enough and started to bounce after a while, so I decided to spend a bit of money on half decent coilovers.
After riding in my parents a3 sport which is standard, while on the joms I wish I'd never put them on because they were so uncomfortable however with the AP's I don't regret it at all. Most of the comfort is reduced by running 18's instead of 17's though.
A lot of people say the AP's aren't hard enough, which I can see and sometimes agree with, you probably wouldn't want to do a track day with them because they simply aren't hard enough. However, as a result of them not being hard enough they are perfect for every day use.