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Why is it Alfa and other dealers have to offer much greater discounts than Audi in order to sell their cars ?
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Umpteen reasons.
Could be a narrower range,perceived quality,how the buyer wants to be perceived when driving it,snob value,styling,perceived reliability,'orrible colours etc.etc.
There is definitely a potential for less depreciation with other makes,if you buy at the right price.
Audi definitely benefit from the depreciation figures though,as people tend to view them in simplistic terms.
Yeah,the Audi may be worth £2000 more in 3 years time,but it if costs you £4000 more to buy in the first place,where's the gain ?
Aside from the reliability issues I've had,I would never,ever,buy the likes of an Audi or BMW with my own money because there aren't any bargains to be had.
I'd rather negotiate a ****** good deal on the dozens of other makes around.If it costs me less to buy in the first place,I won't be too bothered about it's resale value.
Meanwhile,your Audi/BMW buyers have to look for 'top dorra' because they paid 'top dorra'.