Depends what you want, Irridiums are designed to last a long time rather than get heat away quickly. I use NGKbk6EK iirc twin electrode ,so no gapping required,better heat sinking capabilities,cheaper at a quarter of the price.
I choose this option as i service the car regularily anyway so i can change them at oil change intervals and they have been shown to perform better and drag the heat away better at the expense of life