That's absolute madness in the 21st century!
They be better off using the configurator at the dealership then just sending the code generated to the factory.
If only it where that easy. The Audi configurator is a flashy piece of software for customer use but it does not talk to the VAG/Audi order system so orders need to be manually entered even if you have a configurator code. The order system is archaic and not very intuitive or user friendly hence the relatively large number of order errors we continually see on here...I actually feel sorry for the dealers as it's the VAG system they use that is the root cause