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Where did the £750 profit in a new car come from. I can only comment on the profit my dealer had in a particular A3 3.2 £ door i looked at in january.
Audi UK forced 3, 3.2's on my dealer to meet targets etc and the list price was £27,750 ish with leather and a few other options. The dealer offered me it for £23,350.
When he went to fetch our coffee, i turned his screen around and saw that the 3.2 had cost the dealer £20,350 (thats spec'd up etc). I don't know if that was true cost (i.e. with overheads accounted for) or thats what the car physically costs direct from audi uk.
Anyway it has to roll back at way more than £750! they mark up used cars at £2,500 more than they give you trading-in.
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Spot on ther Nervus. I'm sorry to say, but £750 profit on an A3 and £1700 on an A8 is utter drivel, unless it is what they are left with after giving a discount to the customer. The A8 is being discounted by upto to 10 grand at the moment (apparently)! They are certainly NOT making a loss of over 8 grand on each A8.
I would think the gross profit on an Audi is about 15-25% of the ex-VAT sales price, depending on the model (for the A8 it will be higher).
A way to get an indication is to take a look at the company accounts of one of the companies with Audi franchises and compare their gross profit to sales. However, this will be after discounting. So add on the average discount people get, and hey presto the gross profit margin they have to play with.
I agree with sentiment that I'm willing to pay up to £500 to a dealer than an internet broker for the convenience of a dealer service - espeically as it is like to last for the next 3 years, and you never know when you might need them.