It is an Audi approved dealer fit bodykit as A4SPORTgmbh said but I don't think its available anymore. It was £1500 + Vat previously which included front and rear valances, side skirts and rear roof spoiler in Avant form..as my TDi below. /ubbthreads/images/graemlins/beerchug.gif
I seem to remember seeing this bodykit on the B6 A4 when it first came out in 2001. However mine is 9 months old.