The dealership I have my deposit down with mentioned something similar. I'm not sure I'd want that virtual cockpit though.
The virtual cockpit is nice but its not that big a deal. Got it on the wife's TT and its impressive for the first few times then you just get used to it. The standard dash is very nice anyway.
I'm quite happy with the standard LED lights so would not spec matrix either - no doubt the matrix lights will be getting on for a £grand anyway like they are the TT. The extras list is long enough as it is on these cars without adding another £2k for virtual cockpit and matrix lights imo.