we went full spec, expecting an element of luxury. perhaps you went for the poor mans edition ?
You'll be disappointed if you expect luxury out of a hatchback (even a hatchback with every option ticked is still a hatchback), perhaps you should have stretched your rich mans budget further for something more luxurious than a hatchback.
Folk with £34k S3's will have a faster car than those with £44k anyway, all about the weight savings.
Options compromise performance.