Interesting and I think it shows how well Audi know their market. With the majority in the 30-40 bracket, sure there will always be a few outliers, the RS3 is squarely aimed at the high disposable income bracket who probably need some practicality with families etc. They are clever at giving us products for each life stage - following us out of our Golf GTi's, Impreza's and alike into a more grown up and premium version of the same formula. You can see why they wanted Porsche as part of the stable, the 'average' 911 driver is a 50+ man so they can take us to the next product once the kids have grown up.