I think its ridiculous to be honest.
Initially when I first saw the standard spec, I thought "not bad" you get a lot for your money, for example when you compare the car against other brands e.g. Porsche - everything is optional nearly.
BUT...we got a lot more as standard on the 8L S3. e.g. heated mirrors and washer jets. This is a 27K car, and you have to pay for heated wing mirrors!! Its a joke. Door entry lights, also an extra, which was previously standard.
And no 19" wheels - loads are available for the new TT, but not the S3.
AL