I plugged my desired spec into Carwow.co.uk and started getting offers from various dealers with up to £2.5K discount (7%). This all sounds great but I haven't yet followed through and contacted each dealer.
Anyone actually done this and is it on the level or is too good to be true? If nothing else I want to use these quotes as leverage with my local dealer.
I used wow car with the intent of using as leverage for getting a discount for more local dealers. Best discount through wow car i got was 180 miles away and about 6.5 %, down to less than 0.5% 90 miles away.
I wanted to stick with local dealer as is only just over 5 mins drive from my house, and heard good things about them and they where the most helpfully and least pushy when first looking.
I ended up just talking to them, never mention wow car and got just over 5% and a good / realistic trade in price, which I was happy with may be could have got 1% more poss, but wont have made that much difference .
Unless you live in near London or another city with lots of Audi dealers competing and is a realistic option to buy without loss of customer service, I think your local dealer will know this is just a ploy to get discount, and you may get them off side, I think this is a last resort if you are not getting anywhere.
I have been in sales for 17 years and I know the people that get the good prices and service are the most informed and patient (be prepared to walk away, even if you are in a rush) also if the salesman likes you, without seeing you as a pushover, they are far more likely to be on your side to get the best deal for you, why would they stick there neck out with there manager for extra discount for an arrogant / pushy customer who is shopping around with multiple company's as they have a much smaller chance of getting the order so why waste they time if they are busy.
I got one other quote from a dealer 20 miles away and said to match / better it and they did.
Customer service is important to me as I work hard and don't have a lot of spare time to run around to non local dealers if I get a problem, so for me price wasn't everything.
That said some get 7+ % especially on high spec / dearer car so it is possible, depending where you live !
i think most people on here will know all of the above or have there own diffrent views, but I hope this helps someone.