Yeah I saw that on the news last week. There were reports to suggest that the guy may be a victim of a practical joke. If this was true, then it must be one hell of a well-planned prank. http://news.bbc.co.uk/1/hi/world/****-pacific/8500037.stm
You can see that he's using Outlook to open his email to view the photos. Perhaps the email was also telling the guy to turn around, "smile, you're on camera".