The following.......
1) Quality brand.
2) Something very quick, but maintained an element of practicality that can be used 'normally'
3) Bearing in mind point 2, wanted to avoid the 'boy racer' image, which immediately ruled out a Golf.
4) Also bearing in mind the practicality angle, wanted to avoid RWD so it can be used in dodgy weather, ruling out BMW.
5) Bearing in mind all if the above, wanted to have fun driving again.
For the £37k or so I shelled out, there is probably nothing else and the S3 ticked every box for me. Absolutely love it, and yes, I know it's not a 'perfect' car.......for that, you need to spend lots more.