One of the many signs of an iffy thermostat is poor heating , as is the long time taken
for the gauge to hit 90.
I had an Audi 80 TDI many years ago and after several months of ownership ( car was bought in the summer ) had occasion to defrost the screen one chilly night and couldn't believe how bad the heat output was.
Changed the thermostat and heater output was vastly improved .
Changing thermostat is the first job that I'd do....
Can't comment on why your seat heating is pulsing but that's definitely not normal....