I have to say a big thanks to MIke Foster (among others) who helped me out in finding the appropriate wheel from the usual source.
My issue was wanting to reuse the airbag. The rest of the info was standard, module/slip ring etc, but knowing if the airbag would fit my new wheel was the main problem.
I haven' received my wheel yet but from taking my current airbag off, I have been able to determine exactly what I needed the new one to look like and am very confident it's going to work.
Interestingly, mine is a 2005 car, and yet the wheel/airbag combination is consistent with the design that many people tell me audi changed to in 2009.
In short, something wasn't quite right there!