Have heard of just eat before but never used them. Pretty sure the last time I looked at it, the extra charge for ordering for them didn't seem to make sense to me. Pay a premium for ordering online, or just call the place up and avoid it. No brainer to me!
That said, about a year ago I started doing deliveries a few nights a week for a local take away company. We aren't as big as the likes of Pizza Hut or dominos etc - but we are growing, recently opened a second shop and have plans for a couple of more.
Id not like to put figures on it, but a huge chunk of our business comes from online orders directly through our own website. As a guess, I'd say we probably get more online orders than cash ones.
As a driver, I find people are less likely to tip when they've already paid for their food - which is a pain.
There is no extra charge to order off the 'Just Eat' site, the prices on the menu are as it is in the shop, but if you choose to pay by card, then Just Eat holds the money and pays you in a lump sum weekly/monthly(not 100% sure) minus some commission.
I presume you mean you are a delivery driver, correct? The country is in a recession, no one tips anymore... when I first started delivery(around 6 tears ago), the drivers would get enough tips to cover for fuel, and the basic I pay them, plus a £1 for every delivery he does was pure income. Now they would get a few quid max a day.
So are you doing ok without it? Could you do better with a bit more of local advertising? If you feel like everything is going ok I wouldn't be spending loads on TV advertising. Maybe the thing to do is to get more hits on internet google pages and the like. (you would have to get someone with more knowhow than me for that though!)
It's not the TV advertising I'm after, it's more to do with, when someone looks for a local take-away through Just Eat, using their postcode, I want to be on there. I have my own website for my shop, but it's just an online menu with my shop details, plugging it is not easy.
I have to admit I'm not that keen on using Just Eat, but to future proof my trade for the next 10 years lets say, this maybe the next step. My shop has been trading since 1975, so has a good rep, so I have my local regulars, I'm aiming this at my younger customers, who only order from their home whilst using the internet! lol