I have posted this on the B9 A4 platform forum but thought it would be helpful posting here as well. From the contributions on these forums people had been renewing their licences by simply sending an email to Audi as they didn't seem interesting in charging to extend them. Sadly that changed at the beginning of this month as this email as I received yesterday evening. Dear Mr. L_G, We hope this email finds you well. You can renew your Audi connect licenses by visiting the Functions on Demand shop that is in your myAudi application. Please go to your myAudi app, scroll down to where you see the Functions on Demand section and tap to visit the shop. There, you will be able to review your options and renew your Audi connect licenses. Please, do not hesitate to contact us for any assistance you may need. We are available 24/7 and can be reached either by calling 0800-2792884, or by contacting this email. We wish you safe journeys with your Audi A year's subscription to the full package is about £200! I will find out in about a fortnight's time if my car can be updated to take the post google earth overlays but if not there seems no reason as why I would want to spend that kind of money.