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Flagship model wins prestigious award
The Audi A8 is the World Luxury Car 2018. The win underscores the status of the brand’s flagship as the embodiment of Vorsprung durch Technik. The award ceremony took place today (Wednesday, 28 March) at the New York Auto Show.
In their decision, the 82 jury members from 24 countries assessed not only the emotional appeal, passenger comfort and safety, but also environment aspects as well as driving performance, market relevance and price-performance ratio. The Audi A8 prevailed against two competitors in the final elimination round. This marks the ninth overall victory for the brand with the four rings in the World Car Awards.
“This award is a special honour for us and our flagship,” explained Peter Mertens, Board Member for Development at AUDI AG. “The new Audi A8 is an innovation driver for our entire industry. It sets new standards in automotive engineering with its innovative touch control system, consistent, broad electrification and the technical conditions for conditional automated driving.”
The Audi A8 is being built at the Neckarsulm site and has been available to order in the UK since December 2017. In addition to its select materials and handcrafted-level build quality, its highlights include high-end equipment like the HD Matrix LED headlights with Audi laser light, dynamic all-wheel steering and the relaxation rear seat package with foot massage. UK pricing starts from £69,100 OTR for the standard wheelbase model and £73,095 OTR the A8 L.
Audi victories in the World Car Awards
2005
Audi A6
World Car of the Year
2007
Audi RS4
World Performance Car
2007
Audi TT
World Car Design of the Year
2008
Audi R8
World Performance Car
2008
Audi R8
World Car Design of the Year
2010
Audi R8 V10
World Performance Car
2014
Audi A3
World Car of the Year
2016
Audi R8
World Performance Car
2018
Audi A8
World Luxury Car
- Ninth victory for Audi in the World Car Awards
- Audi Board Member for Development Peter Mertens: “The Audi A8 is an innovation driver for our entire industry”
The Audi A8 is the World Luxury Car 2018. The win underscores the status of the brand’s flagship as the embodiment of Vorsprung durch Technik. The award ceremony took place today (Wednesday, 28 March) at the New York Auto Show.
In their decision, the 82 jury members from 24 countries assessed not only the emotional appeal, passenger comfort and safety, but also environment aspects as well as driving performance, market relevance and price-performance ratio. The Audi A8 prevailed against two competitors in the final elimination round. This marks the ninth overall victory for the brand with the four rings in the World Car Awards.
“This award is a special honour for us and our flagship,” explained Peter Mertens, Board Member for Development at AUDI AG. “The new Audi A8 is an innovation driver for our entire industry. It sets new standards in automotive engineering with its innovative touch control system, consistent, broad electrification and the technical conditions for conditional automated driving.”
The Audi A8 is being built at the Neckarsulm site and has been available to order in the UK since December 2017. In addition to its select materials and handcrafted-level build quality, its highlights include high-end equipment like the HD Matrix LED headlights with Audi laser light, dynamic all-wheel steering and the relaxation rear seat package with foot massage. UK pricing starts from £69,100 OTR for the standard wheelbase model and £73,095 OTR the A8 L.
Audi victories in the World Car Awards
2005
Audi A6
World Car of the Year
2007
Audi RS4
World Performance Car
2007
Audi TT
World Car Design of the Year
2008
Audi R8
World Performance Car
2008
Audi R8
World Car Design of the Year
2010
Audi R8 V10
World Performance Car
2014
Audi A3
World Car of the Year
2016
Audi R8
World Performance Car
2018
Audi A8
World Luxury Car
