yep, also at the Paris show, Audi chairman Prof. Dr. Martin Winterkorn announced that the production version of the Pikes Peak concept would be known as the Q7, a naming decision that probably has hackles raised at Infiniti. "The letter Q denotes a new type family within our company, alongside A, S and RS. The 7 indicates that it is positioned between the A6 and A8," explained Prof. Winterkorn in a release, perhaps as an early defense in the seemingly inevitable exchange of legal letters. The five-door, seven-seater Q7 will be Audi's first SUV.