I've kept an eye on prices in the hope it may help me when trying to pick the best time to order over the next 7 or 8 months, you picked a good time ordering a couple of months ago to get the £4900 contribution, before that it was £5000 and early in the year they even threw a £2000 think now Audi contribution on top to give £7000 off.
Early in the year it was close to £11k off a Vorsprung via DTD and today its about half that on a car with a higher base price so you're spot on saying the price keeps going up.