The future Audi Formula 1 Team has announced a groundbreaking partnership with Revolut, the global fintech giant with over 60 million customers. Beginning with the 2026 FIA Formula One World Championship, Revolut will become the team’s title partner, marking a significant alliance between two brands committed to innovation and disruption in their respective industries.
A Strategic Partnership Built on Innovation
This collaboration brings together two premium brands united by a shared drive to challenge conventions and redefine standards—whether in motorsport or financial technology. The goal: to create new, immersive ways for fans to engage with the sport, while offering exclusive perks and experiences to Revolut users during race weekends.
Revolut’s business banking solutions will be deeply integrated into the team’s financial operations, streamlining processes behind the scenes. Fans will also benefit from seamless checkout systems powered by Revolut when purchasing team merchandise, delivering a smooth, intuitive shopping experience.
Leadership Perspectives
Gernot Döllner, CEO of AUDI AG and Chairman of the Board at Sauber Motorsport AG, commented:
“Audi’s entry into Formula 1 is a forward-looking investment—both technologically and economically—for the brand. We’re entering the sport with ambition, realism, and a commitment to continuous progress. In Revolut, we’ve found a like-minded partner to help us reach new audiences and generate excitement for our products on a global scale.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team, added:
“Revolut shares our relentless drive and innovative mindset. This is not just a brand alignment—it’s a strategic alliance. From 2026, Revolut’s digital-first capabilities will support our operations while transforming how fans connect with our team, both trackside and digitally.”
Nik Storonsky, CEO of Revolut, said:
“This partnership is a major milestone for Revolut. As we push toward 100 million customers, we’re thrilled to bring our global community into the world of Formula 1 with unforgettable experiences. Just as we’re reshaping global finance, the Audi F1 Team is set to make its mark in motorsport. Together, we aim to redefine what’s possible.”
A New Era for Audi in Formula 1
Audi’s entry into Formula 1 is a flagship strategic project for the brand. Starting in 2026, the sport will adopt new regulations, including increased reliance on electric power, the use of sustainable fuels, and strict cost controls. With an estimated 820 million fans and 1.6 billion TV viewers in 2024 alone, Formula 1 offers Audi and Revolut an unparalleled global stage for visibility, engagement, and growth.
About Revolut
Founded in the UK in 2015, Revolut began as a money transfer and exchange platform. Today, it serves over 60 million users globally, offering a wide range of financial products that enable more than 500 million monthly transactions. Revolut continues to push boundaries across personal and business banking, cementing its status as Europe’s most valuable private tech company and a global fintech leader.
