Thing is, the 8Y isn’t competing against the 8V. I can’t speak so much about the S3, but the A3’s competition is the new Golf (which I know, from personal experience, has a worse interior), the Mazda 3 (which I know, again from personal experience, can’t compete on drivetrain) and the current 1 Series and A-Class (which have pros and cons compared to the A3). The A3 has just been picked by CarWow as the best car in its class for 2021; and it’s been a WhatCar favourite since it was launched. So it might not do too badly in terms of sales?