Audi RS e-tron GT ice race edition

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I know what you're thinking - what could be COOLER than an ICE RACE edition. Well...

Looking Ahead to Audi’s Foray into Formula 1

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Audi are highly respected in the automotive industry and in the world of motorsport.

Could Audi Be Planning A German Connection For Their F1 Entry?

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Will Max Verstappen, will again gallop away with the 2023 season F1 Grand Prix winning crown?

The upgraded Audi Q8

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Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV...

The ancestor of all high-performance models: the Audi S6 plus

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It all began almost 30 years ago with the Audi S6 plus: A look, both back in time and into the future, at the highest performance cars in Audi’s portfolio.


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"In need of an S1 for a magazine photoshoot in September, ideally Sept 14th (but 15th or 18th are possibilities if needed).

Ideally, the S1 we use will be completely standard (or close to it) and...

Top 5 Highest-Paid F1 Racers of 2023

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It’s no surprise that F1 racers make a sweet salary for their job, and some of the most successful drivers have enjoyed huge paydays over the years. But, for the drivers who have managed to seal...

Audi Q6 e-tron with 2nd-generation digital OLED technology

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World premiere: The active digital light signature sets headlights and rear lights in motion in an unprecedented way
  • For the first time, customers can select digital light signatures for...

Audi’s 2026 F1 Entrance: What Are Fans Looking Forward To?

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This year’s Formula One season has been one for the books. Though people wondered whether Red Bull and Max Verstappen could take on a consecutive win, it seems impossible now that anyone could...

State of the ArTT – the Audi TT turns 25

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The Audi TT made design history when the series debuted 25 years ago. A quarter of a century later, Audi Tradition celebrates the iconic sports car in its “State of the ArTT” exhibition. Visitors...

The Best Racetracks in the World

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There are many great racetracks worldwide.

Whether that’s due to track design or pure racing heritage, the finest circuits offer a stiff test of driver technique and bravery. Several of the best...

4 Reasons to Get Excited About Audi’s Entrance Into F1

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There might still be a long way to go in the 2023 Formula One season – but many fans of the sport are already looking well beyond this year to 2026. That’s because Audi formally announced its...

Audi Tease Fans With Promised Extra Reveals

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It is quite an exciting time in the world of Formula 1 racing right now, particularly for fans. Not only are there existing rivalries that continue to be at play, but avid watchers already know...

NSU brand - 150 years of innovation and transformation

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The traditional NSU brand is celebrating its birthday. In 1873, Christian Schmidt and Heinrich Stoll founded “Mechanische Werkstätte Schmidt & Stoll” in Riedlingen for the production of knitting...

Audi activesphere concept

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As the fourth model in the series, the Audi activesphere concept marks the culmination of sphere concept vehicles brought forth by the brand with the four rings. Following on from the Audi...

Audi Will Be the Power Unit Supplier for Sauber F1 From 2026

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Recent updates in the Formula 1 world have stipulated that from 2026, there will be new regulations outlining a heightened focus on...

Have you seen the new Audi logo?

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New audi logo

Most people probably won't immediately notice that Audi has redesigned its iconic four-ring logo. After all, the updated version still has the same...

Number One Spot: Special Editions from Audi Sport GmbH

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First off no they are not special editions from us... sorry. Although Audi GMBH you know where we are ok? Newsflash it will be a lot of Red and Blue :p

In true Audi style they've taken some...

Everyone's favourite drifter goes Audi Electric

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When US drift artist Ken Block releases his long-awaited Electrikhana video today, the Audi S1 Hoonitron will be featured as one of the principal performers: Developed and assembled at Audi Sport...

Beginners Guide On Formula 1

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We’re sure you’ve heard a lot of talk on Formula 1, however it may be a confusing sport to fully grasp. In this article, we’ll be giving you a little boost and telling you all you need to know...