See this is the thing. I love my car and i went for the 2.0TFSI Q S-line over the S3 for 1 major reason...The insurance are battering me at the moment after a driving ban (i know, i know... my own fault!), and i'm not being shafted no matter if i can afford it or not... It's the principle. Anyway, my point is... My 2.0T quattro is relatively well spec'd but has nowhere near every option possible and that was £27K new. The S3 has all the options that my A3 has as standard kit (more or less). So had it not been for insurance reasons, i might as well have just gone for the S3 and saved a lot of messing about. Sounds ridiculous but when spending that much money, you almost can't afford NOT to buy an S3 basically down to the fact that options are dead money. They don't really add any major value to the car, they just make it easier to sell. If Audi offered just SOME nice standard kit on higher models it would avoid this ridiculous price overlap. I mean seriously... My A3 cost the same new as the S3 with the same spec. It's insane.