What is the stitched airbag/horn bit on the steering wheel?

dzankizakon

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I just saw the marketing picture of the steering wheel on the new TT (see below), that part of the horn and airbag has stitching that's attractive but I can't find how to spec it on the configurator. I saw it (the stitched horn ring) on the A8 but I couldn't figure out how to spec it on the configurator. What is this thing called? Any help appreciated.
 

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