Oct 17, 2012
Sorry if this has already been posted but it's online now!
New S3 Overview - Audi.co.uk
I'm liking the interior, B&O sound system and tailpipes on both sides.
Agree! I think this is the first S3 where the 4 pipes work....
I like this a lot, I so wish I had that sort of money and I will be very jealous of anyone lucky enough to have earned their right to drive such a beauty!
Any idea when the 1st batch of deliveries will be taking place in the UK ?
This time next year, I'd imagine.
Can't see these being any where near as popular as the 8P.
Quad exhausts? WTF?
TTS manages to pull it off very well but not this ugly duckling.
Should keep the price of my 8P up for a while longer hopefully
interior is beutiful !! not liking the outside design, but i guess that will probably grow on me! i dont really like the 4 exhausts, no hatchback belongs with 4 exhausts is just looks wrong!!
I absolutely love it
From talking to my local dealer, orders should have commenced about now (I have a copy of the internal documentation). However, on Friday, I was sent a new internal Audi release stating that orders will now start in February 2013.
I saw the car at the Paris Motor Show and I can assure you that it looks better in the metal - Just a shame that the front bumper is effectively an S-Line one.
it won't, they will sell loads of these and people will be kicking the door down at the dealership for an RS model
In theory it should. Most of my pals hate the new one too. Plus RS model will be a wee while away.
I'll be changing towards the end of next year so hopefully 8P3's will still be strong then.
Its a real step backwards from the 8P in terms of looks, the same as the 8P was a step back from the 8L.
Not quite sure what they are up to??
they are making the cars people want to buy
I think its nice but they have lost the 'bad boy' S3 look that made a lot of people want them. It looks more focused towards performance and driver enjoyment which is not a bad thing!
Do you really think they will sell more cars because they look more "normal"
Sadly for me, after owning 5 audi's, the last 4 in a row, it looks like it will be E90 M3 for me next.
(only because they didn't make a 3dr RS3)
Frankly, I think Audi have a far better understanding of what sells cars than any of us do.
Can't really disagree with that statement.
It just seems that the older I get, the more boring Audi are getting.
It's supposed to be the other way about haha.
I can see lot's of folk sadly leaving the marque with it's latest range.
I think they're trying to reposition themselves as a "younger" or more "funky" brand. They've often been seen as a bit old or "fuddy duddy" I feel, with many younger buyers thinking they're for sales reps. They've said openly that the tech in the new A3 is designed to appeal to the younger generation so it may be the case that they're anticipating some "defections" from older buyers but will pick up more younger buyers as a result.
Here's one who, after owning various A3 models over the past 14 years, will be a "defection".
Well I'm 31 and they are already too boring so not leaving much scope for selling to the 17-30 age range.
especially with 30ish grand sat in a bank.
It's natural for people not to like change. I hated the look of the 8P S3's compared to the 8L but now the 8L looks dated. The new version still looks smart - not a bad move like when Subaru redesigned the Impreza and i'm sure it will ride great too.
I much prefer it looking understated - something that doesn't stand out too much and you can drive to work and your misses can drive without it looking over the top. good design for young professionals who do not need to shout out about their car - the red S logo says enough and the exhausts finish it off nicely.
For people who want over the top styling there's cars like the Focus RS but I think that appeals to a different type of market.
Just my thoughts and I agree with the above - Audi know what they're doing and consumers are welcome to go elsewhere. If it hits their bottom line then they may reconsider their styling but up to them to do. I have a feeling they will sell a lot especially now they've included B&O as an option.
I think part of the problem lies in Audi's target customers. It now seems that most of their range are targeted at company car drivers. Not very many younger private buyers can afford a brand new A3 and their seem to be alienating those of us who can afford one.
I wonder just how many Audi's are now purchased by private buyers. The A4 is the typical slightly up-market reps car. The A5 and A6 are aimed at their managers who have to have something a little better and the A7 and A8 are aimed at their bosses. The A3 fits in where the company car driver prefers or can only get enough allowance for less than an A4 but still likes the idea of an an Audi.
Audi UK made a mistake some time ago by deciding that the A3 was aimed at the younger driver and decided to try and keep the sporty image by not importing the Sportback. Eventually their saw the light and now sell a lot more Sportbacks than 3-door models.
The problem with aiming the A3 at the younger buyer is that not many younger private buyers can afford an A3. Most have large mortgages and a family to support. It is the older buyer, like myself, who has no children to support and no mortgage that actually have the money to buy an Audi.
As I've said in the past, I'm quite happy with the exterior of the new A3 but do not like the new interior. Also the older buyer is probably more likely to go for comfort over sportiness and at the moment, if I wanted to change my current A3 for a new one, Audi do not even offer the SE version with my 'must have option' of an s-tronic gearbox. VW do offer such a model and it will be interesting to see what Skoda offer with the new 2013 Octavia. All three cars use the same platform and engines and the old Octavia offers more in the way of 'goodies' that the previous A3. Things like memory seats and mirrors, passenger side door mirror that dips when reversing for example.
All this leads me to thing that after owning eight A3s in a row my next car will not be an A3.
Audi must make a lot more money from the Company Car sector than Private individuals in this current economic climate so makes sense for them to change the styling accordingly so that they remain successful as a company. They probably have more private buyers within the VW brand.
Understated but nice.
Lets see what the S3 SB looks like when it comes.
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