If we want to compare an Audi A3 with a BMW the surely it should be compared with the 1 series. Both smallish family hatchbacks. The BMW 3 series should be compared with the A4 and not the A3. Just out of interest, in this weeks Auto Express, their Driver Power 2008 survey, for what it's worth rates the BMW 1-Series at no 40 and the A3 (8P) at no 23. Mind you the 'winning' car is the Skoda Octavia. This either means that the survey is rather suspect or that Skoda Octavia drivers are more concerned with price that most other things and have a relatively lower expectation of their cars.