Put my mind to this whilst floating around on the Lilo over the last day or two and backed it up with a couple of facts and thought you might find it interesting. Number of cars in the UK: ca 29 million Number of new cars registered in 2012: ca. 2m Predicted Number of Audi's to be sold in the uk in 2013 ca. 150k or 12k a month. Based on the above fairly solid facts I made lots of assumptions to get to the following for my new car (spec in sig) ............ MY NEW AUDI WILL BE ONE IN A MILLION These assumptions are as follows: A3's account for 25% of Audi sales = 3000 per month Split between 3 and 5 door is 50% = 1500 new Sportbacks registered per month 30% are s-line= 450 s-line A3 sport backs registered per month 20% are in Daytona Grey (I think the poll is biased and the real percentage might be lower but for arguments sake have gone with this) = 90 per month So, the A3 SB version has been on sale for 6 months so there might be as many as 540 A3 SB s-line in Daytona Grey which compared to total uk car population means there are 20 for every million cars on the road, approximately.....no wonder I have only seen one so far. I actually found this quiet amazing so started thinking about the basic options you can't see such as engine size and manual v auto...... Assuming 50/50 manual auto split = 270 on the road by end of September Assuming equal split between the 4 engine options at launch, I know more are now available, but makes the maths easier = approximately 70 on the road, which is pretty cool owning something that there is less than 100 of and makes my car not completely unique but fairly close at something like 3 in a million based on total Uk cars......the only other visible difference on my A3 will be roof rails which I am sure will take it to be being something way less than 1 in a million.