"Who wants to own something that depriciates by the day????" As opposed to paying finance on something that depreciates by the hour! I think you're missing the point, the biggest depreciation on a car is the moment you buy it, then another chunk in the first year or 2. If you've bought it on the normal 3 year finance deal, you've already swallowed the biggest chunk of depreciation. After 3 years it levels out a lot. I've owned my 2.8Q for 8 years and it's effectively stopped depreciating as it's probably only worth £2.5k. Don't get me wrong, keep swapping and changing everyone, you're creating more bargains for me to choose from next time round.