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Flat bottomed S-line steering wheel

Discussion in 'A3/S3/Sportback (8P Chassis)' started by TDI-line, Jan 24, 2007.

  1. TDI-line
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    TDI-line Uber Post Whore

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    [Jan 24, 2007]
    This will get you guys going....:photo:

    [​IMG]
    #1
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  3. marriedblonde
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    marriedblonde Moderator

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    [Jan 24, 2007]
    Looking at the centre console thats from a TT
    #2
  4. jamiekip
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    jamiekip Guest

    [Jan 24, 2007]
    Yup - it's a TT alright.
    I hope Audi don't start doing it as an option through the range - it should be reserved for the hero products... TT, R8, S and RS cars only!

    It's hard enough to distinguish s-line and S cars as it is!!!
    #3
  5. TDI-line
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    TDI-line Uber Post Whore

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    [Jan 24, 2007]
    Trust you to spoil it.:motz:
    #4
  6. klauster
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    klauster Well-Known Member

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    [Jan 24, 2007]
    kind of on topic, can you retro fit multi-function steering wheels? Can they be purchased from Audi?
    #5
  7. silver75
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    silver75 Big Ron

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    [Jan 24, 2007]
    Just seen on the audi channel they are doing a special edition s-line A4 with black optics and RS 4 wheels. Dont know why the keep doing this sort of stuff, If I had an RS 4 I would be pissed off.
    #6
  8. marriedblonde
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    marriedblonde Moderator

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    [Jan 24, 2007]
    They did an s-line special a coupleo of years ago for the a4 which looked like an S4 - even had the brushed ally mirrors.

    It's getting close to the end of it's life in it's current form so they probably want to sell a few more units before it becomes obsolete.

    J.
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  9. marriedblonde
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    marriedblonde Moderator

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    [Jan 24, 2007]
    My bad :(
    #8
  10. Vertigo1
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    Vertigo1 Well-Known Member

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    [Jan 24, 2007]
    And who determines where the cut-off is or what qualifies as a "hero product"?

    S3 owners may sneer at S-Line owners and begrudge them having a lot of the same or similar trim but then RS owners could sneer at S owners and R8 owners could sneer at RS owners. Saying the flatbottomed wheel should never be allowed on an S-Line is like an RS4 owner complaining it shouldn't be allowed on an S3, it's all relative :)
    #9
  11. silver75
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    silver75 Big Ron

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    [Jan 24, 2007]
    It takes away the exclusivity. Thats my opinion anyway. :shrug:
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  12. madvw
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    madvw Active Member

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    [Jan 24, 2007]
    Can't see AUDI giving a toss about devaluing their top end products tbh. They made the A4 DTM after all...

    If I'd just spent 50k on an RS or and S, I'd want some kind of exclusivity and justification in the form of extra toys and styling for spending the extra cash.

    You want them on a A range? simple - buy them and retro-fit or keep on dreaming about an S or RS...
    #11
  13. jamiekip
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    jamiekip Guest

    [Jan 24, 2007]
    I hear what you're saying, and there's nothing wrong with an s-line, I think most S owners wouldn't sneer or begrudge an s-line car at all, but if you're paying the premium for an S car, it would be nice to have a little something to distinguish it from the rest of the range.
    I don't think you'd have R8 owner sneering at an RS owner or an RS owner sneering at an S owner, purely becaue they all have big difference to the rest of the range. Let's leave the R8 out of it, as the difference there is obvious, but an RS versus an S, well RS models tend to have a massively beefed up bodykit and arches and a beast of an engine.
    The s-line A4 and S4 visually have very little difference, and I think the same can be said of the S3 and an s-line A3.
    I guess it would be nice to keep something exclusive for the range toppers that's all!

    In terms of who decides, well, it'll be toss between Marketing - hopefully driving for some product differentiation within the range and keeping high spedning customer happy with some exclusivity, or Finance, spotting the market for £270 a pop F/B sterring wheels on 10-15% of s-lines a year or whatever their business case would predict!!! Let's face it, on 50,000 cars that's £13.5 million on one option!!!!!

    It is all relative, but I think a lot of people get a little frustrated that the car they spend a lot of money on, can be made to look identical for £10k less!

    Just a personal view... :)
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  14. TDI-line
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    TDI-line Uber Post Whore

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    [Jan 24, 2007]
    Oh no, what have i started.:)
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  15. jamiekip
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    jamiekip Guest

    [Jan 24, 2007]
    Ha ha, it's a political one!!!

    :)
    #14
  16. MarcQuinlivan
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    MarcQuinlivan Active Member

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  17. galewis
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    galewis Member

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    [Jan 25, 2007]
    Cool!..... I want the MFSW (don't know what needs to be done regarding the wiring part), but if you can get a flat bottomed MFSW for my A3 Sportback S-line, then I'll go for one if it's reasonable money.

    Gary
    #16
  18. klauster
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    klauster Well-Known Member

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    [Jan 25, 2007]
    i just got price from Audi for fitting an S3 flat bottom steering wheel :faint:
    #17
  19. MarcQuinlivan
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    MarcQuinlivan Active Member

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  20. MarcQuinlivan
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    MarcQuinlivan Active Member

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  21. klauster
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    klauster Well-Known Member

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    [Jan 25, 2007]
    hehe sure, £1051 (inc VAT) to supply and fit S3 Flat bottom steering wheel, with full function of stereo etc.. he mentioned needed to add all the wiring loom. He also said they would need the car for a day
    #20
  22. klauster
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    klauster Well-Known Member

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    [Jan 25, 2007]
    that hasnt put me off though... just need a month to save up :)
    #21
  23. jamiekip
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    jamiekip Guest

    [Jan 25, 2007]
    Sheeeesh - that is super expensive!
    #22
  24. TDI-line
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    TDI-line Uber Post Whore

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    [Jan 25, 2007]
    Ouch, that is an expensive mod.
    #23
  25. d3fy
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    d3fy Active Member

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    [Jan 25, 2007]
    Both of the 'other' buttons do nothing and are just used for the GSM phone prep
    #24
  26. José
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    José Member

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    [Jan 25, 2007]
    That's a lot of money... I'm paying 275 euros to have the flat bottom multifunction steering wheel...
    #25
  27. MarcQuinlivan
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    MarcQuinlivan Active Member

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