Its my own stupid fault I guess I should have tested the sports seats out at the dealers instead of thinking that they'd be more or less the same as my 8L A3. Basically I've just received my lovely new A3 2.0 TDI (170) S-tronic and the first thing I notice is the seat bolsters digging into my upper thigh/buttock. Now I have to admit that I am quite a big guy (6ft and 105KG) but this is ridiculous... there is no reason they should be this damn uncomfortable. It really has spoiled my first impressions as I just cannot get comfortable in these seats... I now wish I had gone for the SE trim Anyway, I would definitely recommend others test out these seats out before including them in their build.