1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Cost price audi

Discussion in 'A3/S3/Sportback (8P Chassis)' started by steve184, Jul 17, 2006.

  1. steve184
    Offline

    steve184 Active Member

    Joined:
    Apr 10, 2004
    Messages:
    1,139
    Likes Received:
    1
    Anybody know for certain what the cost price is for a 3dr TDI sport? OTR is £20,080 - so what does a UK dealer buy this car for from Audi UK?

    interested.....
    #1
  2. Covenant
    Offline

    Covenant Member

    Joined:
    Jul 17, 2006
    Messages:
    246
    Likes Received:
    0
    If we knew that, we'd all get better deals :D but I expect you can take £2k+ off that price at least...
    #2
  3. Booster
    Offline

    Booster Member

    Joined:
    Jul 15, 2004
    Messages:
    82
    Likes Received:
    0
    They get around a 15% margin. But they will give away 10% of that!!
    #3
  4. Covenant
    Offline

    Covenant Member

    Joined:
    Jul 17, 2006
    Messages:
    246
    Likes Received:
    0
    ...especially if you time your purchase and they need the numbers for the month. I just got 12.5% off RRP on the Sline Special Edition by agreeing to register it in July. I sacrificed my "ideal" spec for a car they could get before then - well worth it for the saving.
    #4
  5. mfspen
    Offline

    mfspen Member

    Joined:
    Apr 13, 2006
    Messages:
    573
    Likes Received:
    8
    Doubt it.

    First take off £577 delivery charge -> £19,503
    Then take off 17.5% VAT -> £16,598
    Assume they make 15%, so they are paying £14,433 to Audi, or a gross margin of £2164.

    So they are unlikely to give away £2k of that.
    #5
  6. Booster
    Offline

    Booster Member

    Joined:
    Jul 15, 2004
    Messages:
    82
    Likes Received:
    0
    You'd be surprised! They do!
    The reason being is that they get volume bonus so if they hit target for a particular quarter each car will become significantly more profitable.
    #6
  7. Covenant
    Offline

    Covenant Member

    Joined:
    Jul 17, 2006
    Messages:
    246
    Likes Received:
    0
    If you are prepared to take a car that can be registered this month rather than order one to your spec they may well accept £2k off - thats what happened to me on Sunday. I can't imagine they are making much profit on mine, they gave me £2750 off.

    Like all good new car deals, its all about being in the position to buy at the right time and how many sales the dealer needs to hit volume bonus.
    #7
  8. marriedblonde
    Offline

    marriedblonde Moderator

    Joined:
    Dec 6, 2004
    Messages:
    4,371
    Likes Received:
    3
    I, like many others on here, managed to get more than £2k off list price.

    I normally order my cars in december for a march delivery, times are tight and bussiness is slow so normally manage to get a decent deal.

    I bought Claires Merc during the world cup when bussiness was slow, just before the half year cut off and managed to get a better price than the internet suplpiers along with dirt cheap finance (2.9%) so it wasn't even worth paying for the car with cash as the moneys making more in the bank.

    It's all about the timing.

    J.
    #8
  9. Karcsi
    Offline

    Karcsi Member

    Joined:
    Mar 6, 2003
    Messages:
    426
    Likes Received:
    0
    Also remember, the discount you get is off the VAT inclusive price. So for the effect on their bottom line, removed the 17.5%.

    We know they make a lot on secondhand cars. New cars must be potentially more lucrative, and with more scope for discounting.
    #9
  10. cdb2
    Offline

    cdb2 Member

    Joined:
    Aug 20, 2004
    Messages:
    711
    Likes Received:
    0
    Loads of people on here have got £2000+ off mate on factory ordered cars. Discounts of 8-10% are commonplace.
    #10

Share This Page