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  1. audi_driver

    audi_driver S LINE

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    I was just reading this article on a site and it refered to audi as being "third" out of a 3 horse race, obviously refering to mercedes and bmw. Does anyone on here think this is true? Would like to hear some of your opinions regarding this. My gf didnt even know that audi was a luxary car make until i told her!
     
  2. audi_driver

    audi_driver S LINE

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    oh wait, that article was american! that explains it:laugh:
     
  3. TDI-line

    TDI-line Uber Post Whore Team Floret Silver quattro Audi A3 Black Edition TDi

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    I do see more Mercs and BMW's round here than Audi's, so they are alot more popular or common.

    I think the whole Audi brand is very subtle (which i like) and hey if we come third, then fine by me, hopefully most chavs and idiots would target M&B's instead of a descreet S4 avant.

    We all know who makes the most finely polished cars.:hubbahubba:
     
  4. SamDude

    SamDude Active Member

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    Subtle and understated.

    For those who know about it but don't need to shout about it.
     
  5. MarcQuinlivan

    MarcQuinlivan Active Member

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    In the first three months of this year Audi sold more cars in the UK than Mercedes and BMW combined (according to Auto Express and Autocar).
     
  6. MarcQuinlivan

    MarcQuinlivan Active Member

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    You've hit the nail on the head there....
     
  7. rowansbank

    rowansbank Member

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    Just wondering if anyone else remembers those ads knocking BMWs where the young guy drives an audi (A4, ISTR) which goes great, of course, but then gets out of it and says Nah to the sales guy and gets back in his 3 series BM - ie it's an image problem? How long ago was that?
     
  8. Amchlolor

    Amchlolor Active Member

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    You sure ?
    Audi's styling is becoming more and more 'aggressive'.
    I read a roadtest of the S5 this week in Top Gear magazine (not by Clarkson),where the author also stated he used to like the fact Audi were the understated bunch,but they're all aggressive grills and bling wheels now.
     
  9. normski

    normski Member

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    I think it's called moving with the times...

    I remember when I bought my first Golf Gti in 1989, it had 14" wheels and everyone thought they were massive...
     
  10. Amchlolor

    Amchlolor Active Member

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    That only covers the wheels though.
    You're still stuck with the garish and aggressive grills.

    Check out the articles here


    http://www.topgear.com/content/features/stories/2007/05/stories/10/1.html
     
  11. cjp2k

    cjp2k Active Member Team Tango Audi A4 S-line owners group saloon

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    I would use the term more exclusive :cool:
     
  12. Matt

    Matt Active Member

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    BMW 3 Series is the new Ford Mondeo. Mercedes are a bit old man.

    I love the styling of Audi's & think the badge has just as much of a status as any BMW or Merc.
     
  13. Amchlolor

    Amchlolor Active Member

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    I wouldn't agree that Audi's badge has quite the same kudos as BMW or Merc.
    I think the fact that most people,even those who have little interest in cars,know that Audi are closely linked with VW devalues it a bit.

    You'll always get people saying "Audi's a jumped up VW"
    You'll always get people saying "Saab is a jumped up Vectra"
    You'll always get people saying "Lexus is a jumped up Toyota"
    You'll always get people saying "Jag is a jumped up Ford"

    The connections with 'lesser' models are definitely potentially damaging,for sure.
    I think you need true 'exclusivity' when building cars to really get into the higher echelons like BMW and Merc.
    (I know Merc make Smart cars,but their top-end models don't borrow things from them,so the 'blur' isn't there)
    BMW only make BMW,so people can't make that same,damaging,connection with lesser models.

    For proof that Audi is not up there with BMW and Merc,you only have to look at sales figures for Audis high-end models like the A8,compared with equivalent Merc and BMW models.
    Not only do Audi sell less,they depreciate something rotten too.
    A £60K A8 will depreciate far quicker than a £60k BMW or Merc.

    So,to sum up,IMO Audi has more 'cred' than your VW/Fords/Vauxhall,but not quite as much as the likes of BMW/Merc.
     
  14. motorbikez

    motorbikez Active Member

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    Yeah I remember it I think it was in the 80s, guy was loud mouthed loadsa money geezer, put me off bm cars for life.
     
  15. Amchlolor

    Amchlolor Active Member

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    I've learned the hard way that the only person suffering as a result of this is you..
    I dunno about the old 3 series,but the new one is a much better car than the A3 or A4.
    A couple of test drives had me kicking myself.
    Having said that,there is a new A4 due out in a year or so.
     
  16. Barryodoc

    Barryodoc New Member

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    BMW - Pretentious ******
    Merc - OAP and dreams of retirement and golf
    Audi - Self made and respected

    My granda told me that so its spot on

    im testing a new 325 m sport coupe at the minute - whos the ******?
     
  17. motorbikez

    motorbikez Active Member

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    I am very happy with my sportback and certainly don't feel I'm suffering not having a bm because I'm not remotely interested in them.
     
  18. rowansbank

    rowansbank Member

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    :eyebrows:
    As long ago as that? I am getting old! But the ad seems to have worked for you! Don't think they could repeat it nowadays ISTR the use of "knocking copy" is now banned
     
  19. normski

    normski Member

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    I actually personally see Audi as slightly more exclusive than BMW, and have never considered a Merc as an option due to what I have always felt were "old man" interiors.

    I have owned a number of Beemer's and though I love them and use them at work, I have always wanted an Audi and feel like I have upgraded now having bought my first one.

    As for the 3 series being better than the A3 and A4, again it is horses for courses...I had the choice of spending upto £35k on a car, and chose the S3 over the new 3 series even though I had no bias, yet pro Beemers would think I am mad.

    Yes my S3 is just a Golf...but with the exception of the Toyota example, it being closely related to an already good brand like VW, puts it way above a vehicle closely related to Ford or Vauxhall (just my opinion)...
     
  20. d3fy

    d3fy Active Member

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    Shame they don't live up to the brand image, I'm certainly once bitten twice shy
     
  21. M30RCK

    M30RCK Member

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    Guys,
    Again, chngeover time for my company car, had to admit had a look at the 3 series BMW & the new passat but the A4 (previous car was an A4) just shone through, the 3 series styling takes some getting used to and as i could only have the ES model at the time the A4 S line won hands down.
     
  22. rowansbank

    rowansbank Member

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    We looked at an RS300 a few years back and after some research was amazed to learn that it shared the floorpan of the Toyota Celica. Don't know about the IS series but can't believe that the big Lexuses are based on a Toyota model!
     
  23. d3fy

    d3fy Active Member

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    don't think they are anymore at all. new plant opened that now produces only Lexus, no more shared plans
     
  24. voorhees

    voorhees Moderator Staff Member Moderator Team V8 Audi S5 s tronic

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    Neighbour works in Germany freelance prototype work for all the top marques...says Audi is the top car maker in Germany
     
  25. emzino

    emzino Active Member

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    Yea they love Audi in Germany
     
  26. smee

    smee Member

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    I had a new shape Celica from when they first came out and absolutely nothing wrong with the floorplan on that. If the full chassis set up followed what a good car you would have had. It cornered like it was on rails :icon_thumright: my only problem with it was the only did the 140Bhp one when I got mine, would have loved to have tried the 190Bhp

    Back to topic though - I have had a Merc and now have an Audi, never been interested in a BM but a mate of mine has just got a 335D and I am so impressed with that as a piece of machinery.

    I think a work colleauge said it best when looking at my Audi, he said that most german cars have a stereotype attached but "anyone" can drive an Audi.

    Thats good enough for me. Understated but it works for people in the know.
     
  27. rowansbank

    rowansbank Member

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    Just seemed a long way from a low sports 2+2 coupe to a high 4/5 seat 4wd SUV! Drove quite well though but I couldn't quite get over the blacked out windows, dealer/pimp image!
     

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