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Audi A3 SD Sat-Nav

Discussion in 'New A3/S3 (8V Chassis)' started by glamic26, Jun 5, 2013.

  1. glamic26
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    glamic26 New Member

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    [Jun 5, 2013]
    I just wondered if anyone had gone back and had the SD Sat-Nav upgrade after purchasing the A3? I would have liked to have had it but for £495 I just couldn't justify it. I am also fairly techie and so I know that if they can offer it as an anytime upgrade then it is just a software 'update' and maps on an SD card which is a 5min job and not worth £495. Has anyone gone back to a dealer and and had this done and if so did you manage to push them down on price? Ideally I'm thinking £150!! I might be dreaming but I still reckon that is £150 profit for them.
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  3. mjcourtney
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    mjcourtney Well-Known Member

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    [Jun 5, 2013]
    I'm pretty sure the ~£500 is mostly the software, license and SD card. Fitting is extra. In most cases so far on this forum people have managed to get it fitted for free labour (as it is a quick job). I can't see Audi shifting much on this price I'm afraid.
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  4. RossR
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    RossR Active Member

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    [Jun 5, 2013]
    They'll be paying a royalty for the map data but that's probably less than £20.
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  5. hittchy
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    hittchy Member

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    [Jun 5, 2013]
    Simple supply and demand unfortunately and perceived value to the end user. There's no shortage of takers at £500, so I'm not sure why they'd want to sell it to you at £150. If the production costs, licensing etc. cost only £50, they'd have to sell 4 at £150 to get anywhere near the profit on 1 at £500.

    Just think, they've hit you for £25k for an Audi... could have had a Vauxhall Astra for £15k. Production costs are probably very similar but you chose Audi. Lots of people 'can't justify' spending money on an Audi but we do. I guess it depends on how much value you assign to the sat nav.

    So to answer your question, you probably are dreaming. That's not a bad thing.... we all need dreams! :icon_thumright:
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  6. NHN
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    NHN Retrofitter - Audi - VW - Skoda - Seat Site Sponsor VCDS Map User

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    [Jun 5, 2013]
    The sat nav hardware is subsidised, hence why they charge the larger activation fee later, saves them having to fit many different level systems IMHO, I can see the logic & reason for expense.
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  7. frazzeld
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    frazzeld Member

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    [Jun 5, 2013]
    Not a great example choosing a Vauxhall Astra they arn't that cheap....I moved from an Astra ecoflex 1.7Tdi to an Audi Sport 1.6Tdi (Company Car) P11D OTR price difference £550 more for the Audi...... think of Virgin and there activation fees
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  8. hittchy
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    hittchy Member

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    [Jun 6, 2013]
    I disagree.

    P11D bears no relation to the actual cost of cars. It's just for company car tax purposes. Look at the lease costs of an Astra versus A3. You're fortunate to have the choice of company car, but you can bet it's the lease cost rather than P11D that has any influence over your company's decision to offer it.

    My local dealer was punting out Insignias at £14k last year. Try buying an A4 for that. Brokers offer up to a third off many Vauxhalls.

    I'm guessing the OP is a private purchaser or the company would probably have bought the nav and this thread wouldn't exist!
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  9. viperfire
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    viperfire Member

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    [Jun 6, 2013]
    Its well worth 500 even though i didn't pay for it:)
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  10. SuffolkAudiMan
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    SuffolkAudiMan Member

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    [Jun 6, 2013]
    I asked my dealer how much to retro fit the SD Nav and he has quoted £550.00 inc' Vat. Seems a lot of money but a shame to have buttons saying Nav when in-fact, they don't do anything.

    I will probably retro fit as long as I can privately sell my current car.
    #9
  11. glamic26
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    glamic26 New Member

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    [Jun 6, 2013]
    Thanks for the responses. I assume the licensing costs etc would all be soaked up by a bulk order from Audi. ie Audi have already paid for x amount of licenses for their sat navs. Whilst they need to recoup some of this cost when selling it will be nowhere near the £500 quid, probably closer to the £20 as suggested above.

    When I said I can't justify the cost it is just because I don't do enough journeys where I require the sat nat. I can fully understand why somebody constantly using a sat nav could justify the £500. But for me you can get a separate top end sat nav device for £250-£300 and so the extra on top is just not worth it (especially as I already have a decent device). Though it would be nice not to have to carry a separate device around, for approx one user per month that is an expensive upgrade.

    I think I will give it a few weeks and then go a try my luck with the dealer. In my eyes, other than the 'fitting', the SD card, and the licencing I can't see any other costs for them so at £150 would still be making money off me.
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  12. mjcourtney
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    mjcourtney Well-Known Member

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    [Jun 6, 2013]
    The SD card and license costs £500 as a part from Audi, the activation and fitting can be charged on top (I believe). I seriously doubt you'll get a big enough discount on the SD card and license to bring it down to £150, and then get free fitting on top. There just isn't that much mark up in it for the dealers.
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  13. Bigsur
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    Bigsur New Member

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    [Jun 6, 2013]
    Where are folks getting quotes of £500 - £550 for Sat Nav from? Glasgow and Stirling audi have quoted me 650 and £620 respectively.
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  14. mjcourtney
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    mjcourtney Well-Known Member

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    [Jun 6, 2013]
    Does that include labour?
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  15. p 5ary
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    p 5ary New Member

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    [May 19, 2014]
    Hi guys, Does the sd sat nav link to driver display? Does anyone have a direct comparison between hd and sd images on smaller screen? I. Collecting my new s3 this week not sure whether to get the sd sat nav. Many thanks
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  16. RYuill
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    RYuill Active Member

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    [May 20, 2014]
    I was quoted £495 from Dundee. But as it says in another thread, if you buy the SD card with 2013 maps from ebay and get audi to activate it, you can get it all for about £260
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  17. Ecosphere
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    Ecosphere Member

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    [May 20, 2014]
    Got SD dealer fitted pre delivery as part of final deal re delays etc. Technically just a SD requiring audi activation yes and in that respect silly money (as much software) however so glad I got it and would recommend at £500 if deals can't be done. Good nav, brings Dis into play also etc.
    #16
  18. MrAudi
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    MrAudi Member

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    [May 20, 2014]
    I have my map info running off a cd as who listens to cd's these days??, you can buy the latest years maps for about £30-40 on eBay
    #17
  19. Schizophonic
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    Schizophonic Active Member

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    [May 20, 2014]
    Sat navigation are important and a bonus if selling the car. The whole point is that it's integrated with the car and part of the dash. Not only does the visual display comes up but on the display cluster it has additional information. Yes you can buy a top of the range sat nav for £150 buy you'll have cables trailing, and the hassle of putting it in and out of sight when leaving the car. I don't use the sat nav for all my journeys but it has helped me in the past. It shows what routes are blocked and given alternative layouts.

    Bite the bullet and get it. You won't regret it and if you can afford an 18k+ luxury hot hatch then £500 is something to invest in.
    #18
  20. h5djr
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    h5djr Well-Known Member VCDS Map User

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    [May 20, 2014]
    Like most options, it makes the car more 'desirable' to sell or trade-in but does not add anything to it's value. The only 'option' that adds true value is the s-tronic gearbox and that is because cars fitted with it are listed and priced separately in the Audi price lists.

    As far as the Audi Sat/Nav is concerned I personally don't like it and would never pay for the option but others do like it. The best thing is to try and drive a car with it fitted as I did, use it and see if you like it.

    A lot can depend on the reason you want the Sat/Nav. If it's for warning you about speed cameras, the Audi unit is pretty useless at this as it's difficult to add the necessary POIs and even if you can, the system cannot give any form of audible warning. That's the main reason why I stuck with my small TomTom unit, hard-wired so than on 50mm of wiring is visible from the door surround rubber and the unit itself.
    Last edited: May 20, 2014
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  21. cemerson
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    cemerson Well-Known Member

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    [May 20, 2014]
    It may not add value to the car in trade terms, but it does for private sales.
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  22. p 5ary
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    p 5ary New Member

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    [May 20, 2014]
    Quoted 600 from dealer, I can't see how it risers from 495 to 600, 495 is dear how it jumps another 105 and I haven't collected the car yet.
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  23. RYuill
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    RYuill Active Member

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    [May 20, 2014]
    495 is how much it would of cost if you had spect in from build, Dundee would of added it for nothing ready for pick up. Think they are being pretty tight if they are charging you extra for labour costs on top.
    #22
  24. p 5ary
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    p 5ary New Member

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    [May 20, 2014]
    Thanks ryuill, they said they will activate it if I buy an sd card elsewhere will it work once system activated?
    #23
  25. RYuill
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    RYuill Active Member

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    [May 20, 2014]
    Yes, a few people on here have bought the SD card from ebay, then it just needs activated. I'm pretty sure it has to be an official audi SD card. I think you can get the 2013 maps for about £40 and the 2014 for around £100ish.
    #24
  26. AllanG
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    AllanG Stronic

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    [May 20, 2014]
    Got mine supplied and fitted at Audi Salisbury for £515 inc VAT, which I thought was reasonable when the cost is £495 for a factory order.

    I must say I'm really pleased with the sat nav option, and the way it interacts with the other MMI functions.
    #25
  27. p 5ary
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    p 5ary New Member

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    [May 20, 2014]
    Thanks for the help guys!
    #26
  28. p 5ary
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    p 5ary New Member

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    [May 20, 2014]
    Sorry another noob question if audi activate my nav can I purchase sd card later and just pop it in or is the activation linked to the card?
    #27
  29. AllanG
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    AllanG Stronic

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    [May 20, 2014]
    I think the activation is linked to the SD card.
    #28
  30. driver_tim
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    driver_tim Active Member

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    [May 20, 2014]
    Interesting that this thread has popped up again as I've been pondering biting the bullet on this again recently. Has anyone bought an SD card off eBay; is there a catch? I don't understand where these are coming from (if they are genuine) as presumably Audi only sell them to dealers?

    Also does anyone know if the dealer activation is just turning the function on, or is it card dependent? Where I'm going with this is if I decided I wanted to update in a couple of years time would it just be a matter of buying a new card, or would I need to take the car back to the dealer?
    #29
  31. h5djr
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    h5djr Well-Known Member VCDS Map User

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    [May 20, 2014]
    If the activation is anything like the activation that was done on my A3 to enable to extra ACC menu then it is a matter of the technician put a dongle into the OBD port of your car. This then communicates with special laptop computer. The technician makes contact via internet with Audi in Germany and once the connection is made, goes through a series on menus. The necessary code change is then downloaded to the laptop and then to your car via the dongle. Job done. It took around 10 minutes in total for my activation to be completed and as it was done at a Aftersales Evening at my dealers it cost me nothing.

    The technician did say this is now the way almost all the code changes are handled on the latest models.
    #30
  32. Marc83
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    Marc83 New Member

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    [May 29, 2014]
    Hi all, I'm taking delivery of a new A3 Sport 1.4 this weekend and I didn't go for the sat nav sd card, thinking I'll just buy the SD Card elsewhere at a later date. My dealer quoted £495 but would find out about activating a card if I buy it elsewhere.
    Can anyone offer a link to somewhere (ebay for example) of one that would be suitable? I can see a few on ebay right now around £100 but I just want to ensure I get the right one!
    #31
  33. h5djr
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    h5djr Well-Known Member VCDS Map User

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    [May 29, 2014]
    A lot depends on the cost Audi will charge to activate the system. As I said in my previous post, the only way to get the system activated is by a dealer connecting you car, via the internet, to Audi's central computer system. You may get an SD card cheap but the dealer will still probably charge you the standard price to get the system activated.
    #32
  34. Marc83
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    Marc83 New Member

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    [May 30, 2014]
    Thanks, my dealer said they wouldn't activate a card if bought elsewhere so I'll contact a few others. I found a link to an SD card on ebay priced around £80 for 2014 maps so even if costs £160 for a dealer to plug in a laptop and activate it, it'll be half the price.
    #33

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