You've kind of summed it up by saying "industrial designers" as,IMO,most Audis have the styling flare of an industrial unit. Sorry,but it's true. There's no flare to them at all. These blokes you talk of would probably rather buy a Marks and Spencer cardigan then a designer one,"because it's functional". If functional is your bag,great ! Look at Top Gear just a few weeks back. Take a panel of designers/artists that know about flare and they all,to a man,went for the Alfa Brera. Not one went for the new TT,based on design alone.