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Epic Audi Spot With Marauding Mechanics Is Ridiculously Funny
Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil.
That's the message of this entertaining, intentionally over-the-top Audi commercial from German agency Thjnk and Radical Media director Sebastian Strasser. And indeed, the independent mechanics here are very much to be feared, as hundreds of them—greasy mitts clutching wrenches—chase ...down an Audi as it roars through a desert on its way to an Audi service center for its tuneup.
It's wonderfully silly, and nicely shot. The mechanics multiply, with giant packs of them teeming and seething, falling over each other, and eventually gathering in a giant pulsing heap outside the service center—very much recalling the Grand Prix-winning PlayStation "Mountain" ad from 2003, or the zombies from World War Z.
"Don't let your Audi fall into the wrong hands," says the on-screen copy at the end.
http://bcove.me/wk301cxw
Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil.
That's the message of this entertaining, intentionally over-the-top Audi commercial from German agency Thjnk and Radical Media director Sebastian Strasser. And indeed, the independent mechanics here are very much to be feared, as hundreds of them—greasy mitts clutching wrenches—chase ...down an Audi as it roars through a desert on its way to an Audi service center for its tuneup.
It's wonderfully silly, and nicely shot. The mechanics multiply, with giant packs of them teeming and seething, falling over each other, and eventually gathering in a giant pulsing heap outside the service center—very much recalling the Grand Prix-winning PlayStation "Mountain" ad from 2003, or the zombies from World War Z.
"Don't let your Audi fall into the wrong hands," says the on-screen copy at the end.
http://bcove.me/wk301cxw
