They did the same with the S3 when that came out 2 years ago.
Audi City in London had the car for a few days and then it went round the Country to some UK dealerships staying at each one for 2 or 3 days.
Audi City in London had the car for a few days and then it went round the Country to some UK dealerships staying at each one for 2 or 3 days.