PNH80
Low life livin' the high life.
- Joined
- Feb 9, 2008
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- 1,633
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Maybe i'm being naive and sticking my head in the sand but i never knew that Audi had a factory in Changchun in China until recently. The A6, A4, A3 cab, TT, TT-S and TT-RS are or will all be made there.
Audi have also announced they're stepping up production in China and moving more models over there.
This doesn't only apply to Audi though. BMW produce 44,000 cars a year at it's China factory and are opening a second exclusively for the 1 series.
Don't get me wrong, i understand why companies move production to more economically viable territories but this doesn't sit too well with me.
I really wouldn't expect to be buying an expensive, premium 'german car' and it be made in China at cut cost. It's the principle more than anything.
Where will it end? All BMW's and Audi's built in China? At what point does it become iilegal to describe them as a german prestige car anymore?!!
Rolex wouldn't ever move production to China to cut costs because it stops being a swiss watch and become less desireable. No longer a status symbol. Likewise Armani wouldn't move production of it's mainline suits to China either....Because it would no longer be an 'italian' suit! And yet German prestige cars are knocked out over there and yet they charge ever increasing prices.
Maybe i'm having a pointless rant and should just accept this is the way production is going but to me it's a shame because the brand image just isn't the same to me anymore after looking into this.
No doubt a lot of you will disagree with my view on this but i'd be interested to know how many of you would be totally happy to know your Audi was made in China when handing over that £30-£40K cheque.
Vorsprung Durch Technik indeed.
Cheers!
EDIT: Oh and the new A3 will be made out there also. £30k for a Chinese S3 anyone?
Audi have also announced they're stepping up production in China and moving more models over there.
This doesn't only apply to Audi though. BMW produce 44,000 cars a year at it's China factory and are opening a second exclusively for the 1 series.
Don't get me wrong, i understand why companies move production to more economically viable territories but this doesn't sit too well with me.
I really wouldn't expect to be buying an expensive, premium 'german car' and it be made in China at cut cost. It's the principle more than anything.
Where will it end? All BMW's and Audi's built in China? At what point does it become iilegal to describe them as a german prestige car anymore?!!
Rolex wouldn't ever move production to China to cut costs because it stops being a swiss watch and become less desireable. No longer a status symbol. Likewise Armani wouldn't move production of it's mainline suits to China either....Because it would no longer be an 'italian' suit! And yet German prestige cars are knocked out over there and yet they charge ever increasing prices.
Maybe i'm having a pointless rant and should just accept this is the way production is going but to me it's a shame because the brand image just isn't the same to me anymore after looking into this.
No doubt a lot of you will disagree with my view on this but i'd be interested to know how many of you would be totally happy to know your Audi was made in China when handing over that £30-£40K cheque.
Vorsprung Durch Technik indeed.
Cheers!
EDIT: Oh and the new A3 will be made out there also. £30k for a Chinese S3 anyone?