That's the reality.
Second hand buyers are not prepared to pay a penny for options - they won't buy cars that don't have the options they want UNLESS they get a good discount off the guide price.
So options cost the new buyer but he/she gets the use of them while they own the car, and they get a car that sells quicker when they want to move on.
Desirable options have a negative value if they are not present, but a £0 value if they are.
Ok, about 8 weeks ago, my local AUDI garage had 2 S3s, both Black, both had optic pack, fbmfsw and buckets, one had NAv the other didnt. Both were 3 months old with around 1K miles.
One car was £29995, the other £28995, so therefore 2K and 3K above basic book price respectively.
Are we saying that that AUDI dealer never acheived these prices ? and they dont understand vehicle pricing?
Trust me, have a look on the Autotrader and search for S3s OVER 27K, which base price.
Ive just checked and there are 20, from a total of 57 Natiowide. So basically more than a 3rd of all used S3 in the country are for sale at above basic `new` book price.
You simply cant ignore this, desirable extras on 8P S3s command a premium in the second hand market, fact.
I agree a used Mondeo for example will probably not achieve much over book price with a few factory trinkets but S3 absolutely do not follow this trend.
Much to my dismay when I came to buy one!
Cheers
Paul