You've hit the nail on the head there. It's a personal choice where each buyer will consider whether they'd get any value from it and if so, how much.
Exactly, you put your money where you will get most enjoyment. To me that's s-tronic. To others it's leather seats, which I hate, in-built Sat/Nav, where I prefer my TomTom, B+O sound system, which I would hardly ever use, Audi phone box, which again I would never use, advanced key, where I'm happy with the ordinary key system, privacy glass which I think makes the car look like an expensive van etc.
It's each to his own and at least Audi give us the chance to chose where we spend our money.
I do agree with you about the Launch control. It's a 'boy racer' gimmick and not for normal driving. I've never use it with any of my four s-tronics.
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