I think part of the problem lies in Audi's target customers. It now seems that most of their range are targeted at company car drivers. Not very many younger private buyers can afford a brand new A3 and their seem to be alienating those of us who can afford one.
I wonder just how many Audi's are now purchased by private buyers. The A4 is the typical slightly up-market reps car. The A5 and A6 are aimed at their managers who have to have something a little better and the A7 and A8 are aimed at their bosses. The A3 fits in where the company car driver prefers or can only get enough allowance for less than an A4 but still likes the idea of an an Audi.
Audi UK made a mistake some time ago by deciding that the A3 was aimed at the younger driver and decided to try and keep the sporty image by not importing the Sportback. Eventually their saw the light and now sell a lot more Sportbacks than 3-door models.
The problem with aiming the A3 at the younger buyer is that not many younger private buyers can afford an A3. Most have large mortgages and a family to support. It is the older buyer, like myself, who has no children to support and no mortgage that actually have the money to buy an Audi.
As I've said in the past, I'm quite happy with the exterior of the new A3 but do not like the new interior. Also the older buyer is probably more likely to go for comfort over sportiness and at the moment, if I wanted to change my current A3 for a new one, Audi do not even offer the SE version with my 'must have option' of an s-tronic gearbox. VW do offer such a model and it will be interesting to see what Skoda offer with the new 2013 Octavia. All three cars use the same platform and engines and the old Octavia offers more in the way of 'goodies' that the previous A3. Things like memory seats and mirrors, passenger side door mirror that dips when reversing for example.
All this leads me to thing that after owning eight A3s in a row my next car will not be an A3.