For everyone who says that you shouldn't allow drinks inside the car, perhaps consider this:
I cycle. -A lot. -Hundred mile rides sometimes (rarely less than fifty), but EVERY weekend, without fail, I'll lob the bike on the rack and head off somewhere. -It gets pretty warm around these parts, and I have to stay hydrated to avoid keeling over.
I take TWO 24-0z (pint and a quarter, roughly) sized bottles of fluid which have to fit into the bottle holders on the bike. -The seals on the bottles are pretty good, but not infallible... I'd HATE to lie them down on their sides and hope that nothing leaks out inside the car. (You don't want them on the bike while you're driving, because it adds massively to the weight of the bike up on the rack (adding to it's tendency to wobble on rough roads etc) and also because it'll pick up all sorts of sand, dirt and crap being chucked up by the cars and trucks in front.
So every weekend when I throw the bike on the roof carrier, I pop the two fluid bottle into the US-spec cup holders. -The front one is firmly held all the way in, and though the back one sits a little high, it's not going to fall over. -i haven't been able to discover ANY alternative which works half as well, though of course I'm open to new ideas and suggestions.
The power outlet thing is great because I can charge my phone and the missus can charge her iphone without having to remove my ipod from the dock in the glove box...
I have to say that I was baffled when I discovered that Audi doesn't give the UK/Europe the option of the central console which it fits in all of its US models... The US spec 'center console' is excellent. -The only thing that I changed is adding the aux input (which wasn't present on 2008 models) but other than that, I say that having lived with the US center console, it's WAY better than the European/British version.
Can post pics if anyone's curious.