What on earth is the point?
Do sales really go up that much when you change your product's name? REALLY? And even if they do, are you still up on the deal once you've replaced all your stationery, uniforms, liveries on vehicles, packaging, etc. etc.
I'm off to eat some Opal Fruits with a Marathon chaser, buy my mum some Oil of Ulay, clean the kitchen with Jif, have a poo and wipe with Charmin.
...F**king Cushelle, whatever next. They should've just renamed it BumRag, at least it'd be honest.