Just did some testing with the ESC and I think that is the cause of my power problem in 1st gear...
My last A3 was a manual, and under hard acceleration you could always feel the ESC doing something, and get a light on the dash to indication ESC is doing something.
With the new 8V tiptronic it seems to reduce power a lot especially in wet weather. With ESC off then you can see the power is there, but terrible wheel spin (understandable as its raining)
Just seems strange that it can reduce the power before any wheel spin happens, with my 8P you could always tell it was working as you could feel it, but maybe thats the manual/auto difference.