After only 100 miles or so in the 8v I have to say that the interior is like no car i've ever been in. Its absolutely superb. The quality of materials, the intuitive layout, the chunky s-line wheel... its light years ahead of the last A3. There is a great consistency in the design throughtout the whole of the interior, and there's loads of fantastic little details and flourishes.
Any doubters I knew (who'd only seen it in pics) have been completely won over having sat in it.