I spent several weeks on Audi's online configurator and had researched prices across 5 or so car brokers. UKNewCars, who (like most brokers) deal direct with the manufacturer offered the best deal and beat Audi's configurator price by nearly £3000 and other brokers by at least £1000, so I started the process of buying through them. That was until I decided to visit the local Audi showroom (again!) last weekend when they'd told me that a Sportback was available to view. Having crawled all over the car (it was a LHD 1.8 TFSI Quattro [no Sportback Quattro for UK yet??], presumably from Germany) I sat down and asked for their best price on my spec (below).
Unfortunately Audi's initial quote was nowhere near UKNewCar's price. That was until I spilled the beans and told them about the better quote. Guess what? Audi said they'd match it! So that was that and next thing, I ordered a new car. For me, the motto is, do your research, get the best price online, then go to Audi direct and cut the middle man (broker) out...you may be surprised! Another tip...keep schtumm regarding how you'll pay for the vehicle even if you have cash...if the dealer sniffs that some form of credit may be an option, they may be willing to reduce the price further since they make commission on the finance. Obviously, if you have a part-ex, then your negotiating power is reduced somewhat.
Anyway, this is what I ordered (yes...I wanted the lowered suspension!)...any comments?
AUDI A3 SPORTBACK 1.8 TFSI S Line 5dr S Tronic
Reversible boot mat
S line sports suspension
Electric adjustable/heated/folding door mirrors
Bang Olufsen advanced sound system
DAB Digital radio
Black roof rails
Panoramic glass sunroof
Adaptive headlights with variable headlight range control
Xenon plus with Adaptive lights
Audi phone box
Through load system
Comfort pack - A3
Interior light pack - A3 Hatchback/Sportback
Non smoking pack - A3
Rear side airbags
Tyre pressure monitor
Heated front seats
Fine Nappa leather - Black
Audi parking system plus
Driver assistance pack
Pretty packed spec sheet I guess, but now I can't wait for late Apr/early May!!