Right, where do I start.
Firstly I would like to say a big thank you to all that attended AITP 2011. I say it every year and this year will be no exception.Without you all the show would be a failure. It’s your passion for the show that keeps it going and keeps it getting better and better each year.
I think I can safely say that AITP is the most looked forward to event in the show season calendar and once again this is down to you guys. You will often read on forums “can’t wait for AITP” or things like “gotta get my car sorted and ready for AITP”. Its statements like these that alwaysmake me smile. You see, as some of youalready know, AITP is not a big budgetevent funded by a bigger organization sitting in the background rubbing their hands together every time someone buys an advanced ticket, it is me and me alone. Lock stock as the saying goes!
AITP was a real mixed bag this year, some have said it was the best yet and some have said numbers were down and they doubt the show will happen in 2012.
Well here it is from the horses mouth so to speak.....Advanced ticket sales were up....well up! Clubs in attendance were up....well up....in fact I wasn’t even aware some of the clubs that attended even existed! Overal attendance figures were slightly down (and I really do mean only slightly down) and I put this down to the iffy weather on the few days run up to the Show. This in turn obviously put the “see what it’s like on the day” visitor numbers down. This year I also responded to a complaint I had last year that some clubs felt a little crowded by so I spread the field out and let clubs have more space. This could of given the illusion that the numbers were down too.
A question I am ALWAYS asked is why weren’t Audi themselves represented? The truth is I have no idea! In my eyes they are missing a fantastic opportunity to present the range of models to their customers.....YOU, wether you are a Potential customer, future customer or existing customer, we all buy into the brand and love the whole Audi lifestyle.
Audi UK have been supporting AITP on facebook and are asking for images to be posted on there page, maybe this is there way of finding out just how influential AITP is for next year..lol
I have again learnt a lot from this year’s show and 2012 plans are already in the making. Inviting clubs from Europe over to join us is just one of the ideas that is already rolling.
If you have any images from the day, please feel free to email them to me at firstname.lastname@example.org I will see if I can add them to the AITP website.
All that is left for me to say is once again thank you all and look forward to seeing you all at AITP 2012.
p.s...AITP official merchandise is now available via the website....please feel free to have a peek.