The UK's Department of Transport has launched a free game that demonstrates how hard it is to listen while driving, addressing the fact that 30 per cent of young drivers admit sending text messages from behind the wheel.
The game, and statistics, come as part of the DoT's THINK! campaign, which is particularly aimed at young drivers, despite the fact that 12 per cent of all UK drivers admit to composing T9 missives when they should have been watching the road.
The game isn't focused on text messages, but instead challenges the player to listen to a woman's voice and press the space-bar whenever a question is asked, while keeping an eye on pedestrians wearing colour-coded T-Shirts. Harder than it looks, and made us glad that we've never been tempted to listen to questions while counting T-shirts.